Portfolio / Kuala Lumpur

Alya Sofena, content creator and graphic designer in Kuala Lumpur

Content creator & graphic designer.I make brands look like they mean it.

Currently

Partnerships & Brand Development Lead
Sync Primitive Recording Company

The short version

Taste, timing and a little nerve. Then I make it look effortless.

The plates

Three studies drawn for this issue, printed in cherry and plum on ivory. Tilt them. Tap one to turn it over.

nightsNO. 01 / AFTER DARK3°08′N 101°41′EKUALA LUMPURnights

Pulse

aNO. 02 / IDENTITY STUDYFL. PINK + MEDIUM BLUELPI 65 / 45°

Halftone

Taste,timing& nerve.NO. 03 / PROOF 3 OF 3BODONI, 132 PTMISREGISTERED ON PURPOSE.KL / 2026

Proof

The practice

I

Content

Reels, TikToks and stories with a point of view. Concept, shoot, edit and caption, built to stop the thumb and hold it there.

Short-form videoContent strategyCreator collaborationsCaptions & copy

II

Design

Identities, social systems and print that look considered from the first frame to the last flyer pasted on the wall.

Brand identitySocial systemsPosters & flyersEvent collateral

III

Partnerships

Brands, venues and artists in the same room, and work coming out of it that is worth posting. Pitch, shape, launch.

Partner pitchesCo-branded campaignsActivationsLaunch creative

About

Alya Sofena is a content creator and graphic designer in Kuala Lumpur. Her work lives where brand, culture and nightlife meet: identities, social content, campaign creative, and the visuals that make people show up.

Currently

Partnerships & Brand Development Lead

Sync Primitive Recording Company
Based in
Kuala Lumpur
Working
Worldwide
Open to
Freelance design
Also
Content retainers

Got a brand, a launch or a night?

Let's make something beautiful.