Alya Sofena is a content creator, graphic designer and brand partnerships lead based in Kuala Lumpur.
Open to brand and creative collaborations
2026Two inks, one drum
Three studies drawn for this site in fluorescent pink and medium blue on bone stock.
2026Up close
Details from the plates: dot structure, misregistration and paper grain, the parts you only see at arm's length.
Featured plate
Halftone
- Year
- 2026
- Medium
- Two-ink study, risograph register
- Inks
- Fluorescent Pink, Medium Blue
- Screen
- 65 lpi at 15° and 75°
A sphere built from nothing but dot size, set against a lowercase a cut out of the pink. The first plate of the identity.
Watch it print, in v1Alya Sofena is a content creator and graphic designer in Kuala Lumpur. Her work sits where brand, culture and nightlife meet: identities, social content, campaign creative, and the visuals that make people show up. She also leads partnerships and brand development at Sync Primitive Recording Company, bringing brands, venues and artists into the same room.
Practice
- Short-form video
- Content strategy
- Creator collaborations
- Captions & copy
- Brand identity
- Social systems
- Posters & flyers
- Event collateral
- Partner pitches
- Co-branded campaigns
- Activations
- Launch creative
Open to
- Freelance design
- Content retainers
- Brand partnerships
- Working worldwide
Commissions and collaborations
alya@syncprimitive.com